Here's a question every consumer should ask of themselves before making a significant jewelry purchase: is this
jewel right for me? Moissanite possesses beauty and durability -- two important characteristics of any jewel.
Moissanite is near colorless, very hard [2nd in hardness only to diamond] and has spectacular fire and brilliance.
Since 1998, Moissanite has been created by one company, Charles & Colvard. It is a laboratory-grown
jewel. Some consumers prefer mined jewels instead of created. If you have a hard time with a
man-made jewel, moissanite is not for you.
You will never find moissanite at Tiffany & Co. Why? Because Tiffany sells hundreds of
millions of dollars worth of diamonds a year in beautiful blue boxes. Some consumers
NEED to buy jewelry at a luxury store, such as Nieman Marcus, Harry Winston, Cartier or Ben Bridge.
If you've never been to a Macy's, JC Penney, Kohl's or Zales Outlet for
your jewelry, you probably won't feel comfortable buying moissanite.
Charles & Colvard has trumpeted its focus on the self-purchasing woman [SPW] market.
However, moissanite's appeal has grown tremendously over the last decade. Today, men
and women shop for moissanite enagement rings instead of diamonds.
For men considering a moissanite purchase for their loved one, we recommend you obtain
permission first. It may ruin a surprise but let's be certain -- some women adore diamonds,
some women adore moissanite, and some women adore both. Find out where your loved one
belongs BEFORE you make that commitment to moissanite.